Pure Mitti enlightens customers to build a toxic-free lifestyle by exposing them to ancient sustainable methods and products while also contributing to a better planet.
Plastic Scorecard Rating
Pure Mitti's progress:
Industry average:
Explore the progress Pure Miti has made toward a circle, low carbon economy. Every achievement helps to increase their Plastic Scorecard Rating based on how their unique company can create the most effective environmental impact.
Verified Accomplishments
At a glance
Active Initiatives
2025 Targets: US Plastic Pact aligned
Scorecard progress
Scorecard progress
Explore the progress Pure Mitti has made toward a circular, low carbon economy.
Measure
Reduce
Optimize
Engage
Measure
- Collect list of SKUs
- Determine sales per SKU
- Assess plastic weight and packaging material
- Evaluate and benchmark target setting
- Measure value chain plastic waste generation
- Model plastic leakage and ecosystem impact
- Quantify impact of plastic action initiatives
- Track plastic footprint over time
- Quantify greenhouse gas emissions
Reduction
- Set goals for plastic waste reduction
- Raise internal awareness on plastic waste reduction opportunities
- Reduce unnecessary packaging in value chain
- Minimize material use in product and packaging design
- Initiate reuse and refill systems
- Innovate new plastic-free products
- Explore alternative materials with improved circularity and sustainability performance
- Make packaging a force for good: carbon-capture, longevity, etc.
Optimization
- Refine design optimizations and circularity
- Raise internal awareness on circular economy potential
- Provide end of life instructions for consumers
- Enhance the recyclability of products and packaging
- Increase recycled content in product and packaging
Engagement
- Integrate plastic action into corporate sustainability strategy
- Engage with suppliers to amplify impact
- Engage with retailers to amplify impact
- Finance additional plastic waste removal from nature
- Invest in circular innovations
- Engage and advocate with industry and ecosystem partners
10,000 plastic bottles diverted from nature
Plastic recovery in Kerala, India
Project baseline:
Kozhikode is a coastal city in the south Indian state of Kerala, which used to be a significant spice trade center. Over time, it turned into a densely populated city with a public waste management infrastructure that leaves much to be desired.
Project activity:
In collaboration with our Partner Organization Green Worms, your impact investments subsidize the collection and recovery of plastics that are otherwise bound for nature. Your investment incentivizes the collection and transport of flexible plastics from unmanaged landfills, while supporting additional income and health benefits for their all women workforce.
Verifications
100% Plastic Free Products
Pure Mitti’s entire product line has been verified to be plastic free.
Membership Story
Pure Mitti is working with the Plastic Scorecard to verify their positive impact and share their journey to inspire others. Suniti Ramanujam, the CEO of Pure Mitti, embeds purpose into every aspect of her company. From her determination to almost entirely remove plastics from her products, packaging and operations to helping her customers live healthier lives with less waste.
Through their Plastic Scorecard, Pure Mitti has verified their entire product line to be plastic free, and recovered 10,000 plastic bottles from nature. Their pledge to finance plastic waste recovery pledge through Green Worms directly supports the Kerala community in Southern India.
Note from the Plastic Scorecard
Pure Mitti’s 2023 Plastic Scorecard came to fruition in response to the growing concern of the plastic crisis. The Plastic Scorecard’s missions is to help companies to prioritize environmental stewardship across our organization, and we believe reducing the internal plastic footprint is the most critical critical component.
Pure Mitti believes in a healthy future for their customers and the planet, and verifying their environmental impact was a logical step in the right direction.